Home

Chapter Newsflash

Next Chapter Dinner...

Thursday February 16, 2017

Chapter Newsflash

AITP Atlanta is an affiliate of TAG

As an AITP Member, you can attend TAG events at the member rate!

AITP Atlanta Chapter Presents...
Chapter Dinner & Presentation - February 2017 E-mail
Written by events @ aitp Atlanta   
Thursday, Feb 16, 2017 (Networking begins at 5:30pm, Presentation and Dinner from 6:00 pm - 8:00 pm)

Crowne Plaza Ravinia
4355 Ashford Dunwoody Road
Atlanta, GA

 

Register Now

Greg AdamsData Science for Digital Marketing

Digital has been the fastest growing marketing channel every year for the past decade and is poised to exceed TV in annual media spend by 2020.  This growth is powered by Big Data in every possible format, from numeric flat files to streaming natural language feeds.  Making smart decisions at scale and with speed in this environment requires sophisticated Data Science, plus the creativity to build new tools for emerging challenges.  We will review the basics of how digital marketing works and, then, discuss how Data Science has been applied to achieve major revenue and efficiency gains for Fortune 500 marketers.
 

 
2017 January Meeting Recap E-mail
Written by Steve Wright   
 

Greg Adams presents insight into how to best leverage Product Management for success!

Greg Adams Presentation
 
AITP Atlanta started our 2017 dinner meeting series with a compelling discussion on how to best leverage Product Management for success, led my industry veteran, Greg Adams. In addition to sharing his personal journey from Engineering to Product Development, Greg gave a general overview of the space, as well as the drivers on what motivates product management professionals. As someone who's involved in various technology roles, product management was a bit of a mystery to me. True to form with AITP's meetings, I yet again walked away more informed than when I arrived!

Greg followed up with more detail on product management, discussing how the role fits into various methodologies like Agile and Waterfall (more focused on Agile.) After the overview, he discussed his career in more detail, and what led to his switch from the engineering space to product management.

In addition to our professional members, we also had a good group of folks attend from our student chapters, which we like to encourage. Greg - picking up on this - went into a bit more detail on more traditional routes that people take to get into this arena. In his experience he found that people who have moved up through the customer service ranks did incredibly well, as they had a tendency to understand the customer's drivers, wants and needs, holistically. Development professionals also do well in the transition, but shared that the desire and ability to interact with people is the key component for success.

After Greg's very enlightening talk, we had a few awards to present. Each year, AITP Atlanta selects a Member of Year, as well as a Board Member of the year. As a non-profit organization, our members, and board of directors volunteer their time to put these amazing events together. Without them, we would not exist! These awards are presented to those who go above and beyond in their effort to support and grow the organization.

Tony Orlando AwardI'm pleased to share that Tony Orlando of eHire was awarded the Member of the year award!! Tony just recently joined the AITP family in 2016, and has been a breath of fresh air, filling in the gaps, and jumping in anywhere that needed help. Congratulations Tony! We're thrilled to have you as part of the family!

Georgette AwardGeorgette Prater, whose tireless efforts and leadership have helped build our chapter into what it is today. A VERY well deserved Board Member of the year goes to her! In addition to being our current Atlanta Chapter President, she's also the Sr. Manager of Sales Products and Systems Transformations for YP Digital Marketing Solutions. Congratulations again Georgette!

We hope to see you at at our next dinner meeting series being held Thursday, February 16th at the Crowne Plaza Ravinia. We'll be welcoming Samuel Franklin, VP of Data Science at 360i. He'll be leading the discussion on Data Science, specific to Digital Marketing. Further information on the event is on AITP Atlanta's home page - www.aitpatlanta.org - and is currently open for registration!

Come and join the discussion, learn something new, and take part in the unique community that is AITP!!

Best - Steve
 

Our National Sponsor

Banner

Our Gold Sponsor

Banner

Our Silver Sponsor

Banner

Our Bronze Sponsor

Opportunities Available

Recent Events

9.gif

To Enhance your networking and stay connected with us, join us on

LinkedIn_logo

Website Designed and Developed by
SAPIE Consulting LLC.