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Social Networking, Outsourcing Speakers Shine at May Chapter Meeting E-mail
Written by Michael Ares   

Attendees at last night’s AITP Atlanta Chapter Dinner were treated to two insightful and engaging presentations that had the whole room buzzing afterwards. 

First up was Michael Thomas, Director of CRM for Neighborhood America and National President and National Board member of the CRM Association, who walked the audience through a five-step program for launching a Corporate Enterprise Social Network.  Michael’s remarks paid particular attention to a discussion of why the first phase of Social CRM Integration is a big step in leveraging the value of a company’s current CRM database to reach key constituencies of customers, suppliers and partners. 

The second presentation of the evening was led by Paul Hernacki, CTO of Definition 6, an Atlanta-based application development and interactive marketing services provider, who spoke on the Future of Global Sourcing in IT.  No longer exclusively the province of large corporations, Paul laid out a compelling argument for how Definition 6 and others are bringing global IT outsourcing to small and medium-sized companies by taking advantage of the latest collaboration tools and on-demand sourcing relationships. 

Stay tuned for the topic and speakers for next month's meeting...

Presented May 2009

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